• The industry started to see signs of a market rebound since Q4 in 2010 and this growth is expected to continue into 2011 with anticipated growth rate of more than 30%. The key driving forces are the increasing awareness towards security and safety among the public and more affordable security products.
• While analogue is still the mainstream, IP is preferred by government and enterprises with multi-locations such as 7-11. The market is moving towards polarisation with higher-end and lower-end products gaining more share and the middle range disappearing.
• The market is very competitive and sensitive to price.
• The market lacks transparency; therefore, it is difficult to estimate the number of security companies such as system integrators, installers and distributors in the industry.
• Market education is deemed very important and urgently needed.

• Mr Henny Beeber, CEO and Chief of Technical Officer, AES Group
• Mr Somchai Junpuan, Country Manager, AVerMedia Information (Thailand) Co., Ltd.
• Dr Dej Churdsuwanrak, Managing Director, Bangkok OA Coms Company Limited
• Mr Kazutoshi Takakura, General Manager, CBC (Thailand) Co., Ltd.
• Mr Kosol Sripan, Manager, Sales & Marketing, CBC (Thailand) Co., Ltd.
• Mr Arnon Kulawongvanich, General Manager-Sales and Marketing, Chubb (Thailand) Limited
• Mr Jason Kwan, Managing Director, CommExpress (Thailand) Ltd
• Mr Suwich Chitkasemsuk, Managing Director, Digitalcom
• Mr Jeremy Koh, Regional Sales Manager, Asia Pacific, Firetide
• Mr Panja Klaipothong, Country Manager, Firetide
• Mr Sumrith Ngaochai, General Manager, Guts Securitech
• Mr Narathip Patcharothai, General Manager, I Security Center Co Ltd
• Mr Somvith Leelaprapal, Managing Director, JES CQtec Co Ltd
• Mr Phrot Srisumran, Manager, LG Electronics
• Mr John Shi, General Manager and A&S Editorial Director, Messe Frankfurt New Era Business Media Ltd
• Ms Regina Tsai, General Manager, Messe Frankfurt New Era Business Media Ltd
• Mr Pichai Sihsobhon, Managing Director, Semple Cochrane (Asia)
• Mr Kittichai Samittiwuttikul, President, Smart Computer International Co Ltd
• Mr Sukasom Shuangshoti, Director, Thai Secom Pitakkij

Panasonic Systems Asia Pacific - Mr Takao Koishi, Manager
According to IMS Research, while analog camera is forecast to grow 4% annually on average between 2010 and 2014, Network (IP) camera is expected to grow at an astonishing annual rate of 27%. Panasonic indicated that IP will continue to grow to respond to the market needs of HD image, more accurate identification, and intelligent analysis. Furthermore, IP can reduce the long term total cost of ownership. As a result, IP-based technology will become more popular in the future.

Axis Communications (S) Pte Ltd - Mr Nafis Jasmani, Regional Manager
Network (IP) video will deliver high growth for the long term. IMS Research forecast that Asia will own 46% of the market by 2014. Axis felt that the shift from analogue to IP is unstoppable. Network video will not be just for surveillance; it will also be used for analysis to expand business.

Sony Thai Co Ltd - Mr Piyapoj Phakdeesuparithi, Deputy Manager
IMS Research reports that the annual growth rate for Thailand's IP and analogue video security market is approximately 30% and 8% respectively. Sony believes that the key growth verticals will be government, retail, and city surveillance due to the growing concerns for public safety in high threat areas. The Thai government is ready to support high quality security airports, seaports, and city surveillance in order to keep the country safer.

Milestone Systems Pte Ltd - Mr Lo Yew Seng, Director
Digitalcom Co Ltd - Mr Suwich Chitkasemsuk, Managing Director
Milestone Systems expressed that IP warrants high market potential in Thailand, especially in the public, energy, and retail sector. At the same time, challenges facing IP surveillance include the fact that IP solutions are still more sophisticated and not as reliable as the analog system. The IP system cost is relatively higher which might present barriers for penetration into the SME and retail sectors. Therefore, education and good service are they keys to sustain IP growth.

Interested in the Thai security market?

• Attend the next seminar by contacting Ms. Jennifer Yang or +886-2-2659-9080 ext. 661
• Exhibit at Secutech Thailand in June 2011:
International inquiry: Ms. Jennifer Yang or +886-2-2659-9080 ext. 661
Thailand inquiry: Ms My Lapasampan or +66-2-664-6488
• To visit Secutech Thailand website, click here

About the Organiser: Messe Frankfurt New Era Business Media Ltd
Formed by the global trade show organiser Messe Frankfurt and the renowned professional security media A&S Group, Messe Frankfurt New Era Business Media Ltd, is the leading integrated promoter for the world's security industry. The company produces an integrated communications platform for the security industry quality industry publications, a dynamic website, organizes international trade shows and regional trade events covering the security industry as well as the Electronic Security, Information Security and Fire and Safety sectors.